Web Analytics Profis bei Omniture

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Omniture empfängt auf seinem eigenen Event „Omniture Summit 2007“ über 1.000 Web Analytics Profis bzw. Online Marketing Experten. Aber lesen Sie selbst.
Omniture Web Analytics
25 Percent of World´s Online Marketing Spend Represented at Omniture Summit 2007

More than 1,000 Web Analytics and Online Marketing Professionals Attend for Education and Networking

Omniture, a leading provider of online business optimization software, today announced the successful conclusion of Omniture Summit 2007, one of the largest gatherings of Web analytics and online marketing professionals in the world. Global online ad spending is estimated to be $32 billion in 2006 according to Piper Jaffray. The companies attending this year?s summit are estimated to have online marketing budgets of close to $8 billion and we believe represent the leaders in retail, travel & hospitality, media, finance, and many others. This year´s conference focused on Marketing 2.0: Staying Ahead of the Curve, the integrated, multi-channel marketing efforts needed for increased customer engagement and marketing accountability.

Participants attended keynote addresses by Omniture´s chief executive officer and co-founder, Josh James, as well as leading industry thought leaders including Tim O´Reilly, CEO of O´Reilly Media, Megan Burns, senior analyst at Forrester, and Anne Holland, president and founder of MarketingSherpa. In addition, attendees participated in vertical industry Birds-of-a-Feather luncheons, networking receptions, and best practices break outs featuring more than 20 case study presentations from customers including Hyatt Hotels, Sprint, Newsweek and Nike. Customers also participated in the Omniture Hot Labs, providing them with immediate, hands-on implementation of Omniture solutions for their business while working side-by-side with Omniture professionals.

While at Summit, more than 400 online marketing professionals participated in Omniture University training. Many of those professionals earned their Omniture Certified Professional certification, the first certification of its kind for the Web analytics and online marketing industry.

HP, the global sponsor of Omniture Summit 2007, and an additional 25 Omniture partners participated in the Partner Showcase, exhibiting joint solutions with Omniture products that extend the online marketing capabilities for businesses. The majority of the Omniture partner solutions included applications that are easily integrated with Omniture SiteCatalyst® through Omniture Genesis?. Genesis is a plug-and-play application for customers to automate the integration of partner applications into SiteCatalyst.

„Omniture’s Marketing 2.0 summit theme is critical for every multichannel company who wants to successfully engage connected and empowered consumers,“ said Sam Decker, vice president of marketing and products at Bazaarvoice, an innovator in helping brands use online word of mouth to build their businesses. „Bazaarvoice and Omniture together are arming online marketing professionals with the technologies they need to become more customer-centric in their everyday operations.“

„The caliber of attendees and thriving partner ecosystem that participated in this years Omniture Summit is an indicator that online marketing is at a tipping point,“ said Gail Ennis, senior vice president of marketing, Omniture. „The exchange of ideas around industry best practices, harnessing Web 2.0 technology and best-in-class marketing integration, provided key takeaways for online marketing professionals who are leading initiatives in their companies.“

Omniture Summit 2007 events will continue to take place in Sydney, Copenhagen, London, Munich and Paris.

About Omniture
Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture’s software, which it hosts and delivers to its customers on-demand, enables customers to capture, store and analyze information generated by their websites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation services, best practices, consulting services, customer support and user training provided through Omniture University. Omniture’s customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Oracle, General Motors and HP.

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