Jim Sterne, Chairman der Web Analytics Association empfiehlt ein Opt Out Verfahren bei Web Analytics Messungen für jede einzelne Website – Yahoo! bietet dies bereits
Jim Sterne schrieb heute einen „Letter from the Chairman“ mit dem Zweck für ein Web Analytics Opt-Out Verfahren zu plädieren. Yahoo!, das Unternehmen, das vor kurzem IndexTools kaufte bietet dies bereits als erstes Web Analytics Tool an, so Sterne.
Hier der Letter des Chairman, Jim Sterne:
November 20th, 2008, As an independent, non-profit organization, the WAA is sometimes asked for its position on relevant topics in the web analytics industry. Privacy is important to all of us as a misunderstanding of our tracking technologies can lead to distrust. Therefore, I wanted to share a recent question about page tagging and web beacons being mistaken for spyware as well as the WAA’s official response.
In 1999, Seth Godin taught us that opt-in is the right way to treat people regarding email. At the core of opt-in is notification and choice. Now that the public is becoming more aware of passive tracking technologies, the Web Analytics Association believes that there needs to be a clear, visible way for site visitors to make the choice to opt-out of web analytics tracking. Transparency as to what information is being tracked and how the data is being used is a must. It is simply an inevitable future privacy requisite from visitors on your website.
The Web Analytics Association endorses Yahoo! actions to provide transparency, notification, choice and control to visitors. Additionally, Yahoo! is taking this stance one step further by requiring and enforcing that websites who are using their web analytics tool disclose this fact to their visitors and provide an opt-out link for visitors who wish not to be tracked.
Privacy remains integral to our business, and consent is perhaps the largest component of building reputation and trust. We’d love to hear your thoughts on the matter.
Chairman, Web Analytics Association
Dennis Mortensen, früherer Chef von IndexTools und nun bei Yahoo! im Management ist übrigens auch im Board der Web Analytics Association. Zufälle gibt´s.