TOMORROW FOCUS Technologies wird nun auch bei Web Analytics aktiv, um Media-Unternehmen detaillierte Informationen erteilen zu können
Und hier ein Auszug der englischen Pressemitteilung:
Omniture has been selected by TOMORROW FOCUS Technologies to provide integrated analytics data and measure visitor engagement for TOMORROW FOCUS media customers.
In addition to consulting, design, implementation and hosting services, TFT customers can now benefit from Web analytics and statistics services.
Through our relationship with Omniture, we are extending our service portfolio, which creates additional value for our customers, says Siegfried Kunze, managing director of TOMORROW FOCUS GmbH. Detailed site traffic analysis helps enable us to increase the number of page views and to direct more users to a specific Web site. Using the information in the dashboards, we can improve traffic control and place banners more systematically. As a result, promotion activities for the Web site can be planned more precisely, marketing campaigns controlled in a more targeted way, and Search Engine Marketing (SEM) and Search Engine Optimzation (SEO) used more effectively.
We are proud to provide our Omniture SiteCatalyst solution to TFTs customers, says Neil Weston, Omniture senior vice president and general manager for EMEA. It will help them identify the most profitable paths through their site, where visitors are dropping off, whats driving critical success events, and how different segments of visitors interact with their Web site.