Steigt Accenture auch indirekt in das Web Analytics Geschäft ein?

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Accenture übernimmt zwei Firmen aus der Internet Business Welt, um sich hier stärker aufzustellen

Accenture in Web Analytics und Web Controlling...Hier ein Auszug der englischen Pressemitteilung:
Accenture has acquired Memetrics Holdings Pty Limited (a multivariate testing and landing page optimization company) and has agreed to acquire the business of Maxamine Inc. (company that offers a solution to control the quality of web analytics data collection), expanding its digital marketing sciences services capabilities.

Memetrics and Maxamine are privately held companies and terms of the agreements were not disclosed.

Maxamine scans websites to identify implementation problems which undermine online marketing performance. Its services provide guidance to help clients improve website optimization, enhance customer experience, and decrease privacy-related and other risks.

Memetrics helps companies improve the impact of their online marketing campaigns through dynamic optimization of content presented to customers.

“These acquisitions uniquely position Accenture as a world leader in supplying digital optimization services for clients as they continue to increase their investments in online marketing and websites,” said Jeffrey Merrihue, CEO of Accenture Marketing Sciences.

Maxamine and Memetrics employees will be offered positions with Accenture’s Marketing Sciences practice. Additionally, top executives of Memetrics and Maxamine will be offered positions as senior executives within Accenture’s Marketing Sciences practice.

Accenture Marketing Sciences, a specialized practice within Accenture, provides marketing measurement and optimization services for media, marketing, retail and digital channels to increase the return on their marketing and media investments. Accenture Marketing Sciences has more than 400 clients across Europe, the United States, Latin America and the Asia Pacific region, including more than half of the top 100 global advertisers.

Die komplette Meldung finden Sie hier: Accenture Newsroom.

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