Online Advertising in Deutschland


Deutschlands Online Advertising wächst und wächst

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Among European countries, Britain leads in Internet penetration, online advertising spending and e-commerce revenues. But German Internet activity is increasing.

In 2007, eMarketer projects that German online ad spending will reach €2.4 billion ($3.29 billion) and that growth will continue at double-digit rates, taking online spending to €3.5 billion ($4.48 billion) in 2010.

„Until recently, economic complications and a degree of conservatism have hindered the development of German online advertising,“ says Karin von Abrams, eMarketer Senior Analyst and author of the new report, Germany Online Advertising. „Between now and 2012, an expanding broadband infrastructure, vibrant e-commerce sector, active online population and recovering economy should help Germany consolidate its position as the most influential online power on the Continent.“

According to data from PricewaterhouseCoopers (PwC) and Wilkofsky Gruen Associates, the UK will continue to dominate spending, at least in the short term.

„Germany, ranked second in Europe for online advertising spending, also takes second place in overall advertising spending,“ Ms. von Abrams adds, „and should maintain that position through 2012.“

Der Online-Vermarkterkreis estimates that display advertising will represent more than 48% (€1,310 million) of the German online market in 2007, while search-related strategies will claim 44% (€1,190 million) of spending and affiliate marketing the remaining 8% (€210 million).

Online Advertising Deutschland

Die Tabelle zeigt: Online Advertising wird sich in fünf Jahren mehr als verdoppeln!

„Once German marketers begin catching up with their more adventurous UK and US brethren,“ Ms. von Abrams says, „the German online advertising picture will look quite different.“

Ausführliche Informationen finden Sie in der Studie von eMarketer: Online Advertising in Deutschland.


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