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Omniture Launches Three Online Business Optimization Technologies in Europe
Omniture, a leading provider of online business optimisation software, today announced the European launch of three products specifically designed to address the needs of marketers who are looking to better connect with customers and increase business success online: Online businesses can now optimise the performance of their Web site, by combining Web analytics and behavioural targeting; and integrating both with all their other online marketing applications (such as CRM, search and affiliate marketing).
At a summit in London today, Omniture unveils three new products available in the UK, to help companies make their online operations profitable. The first of these, Omniture Genesis, is a groundbreaking application that integrates multiple online marketing systems to provide a complete view of a businesss online marketing efforts. Omniture Genesis launches with over 30 partners on board, including Salesforce.com, Google, Responsys, Advertising.com, Mercado, DoubleClick, and YourAmigo, among others. This means that customers already using these applications can easily integrate them with Omnitures Web analytics platform, SiteCatalyst®, with just a simple drag and drop. It has been run in early 2007 by existing Omniture customers and is now fully available in the UK.
Omniture is also launching Omniture TouchClarity, a behavioural targeting offering following the companys acquisition last month of TouchClarity. In a recent survey with marketing executives, Forrester Research ranked on-site behavioural targeting as the number one area of planned marketing technology investment for 2007. Omniture TouchClarity technology combines the most sophisticated advancements in real-time predictive modeling, data mining and machine learning via the on-demand, software-as-a-service model to deliver automatically the most relevant content and marketing offers to site visitors based on behaviour. The recently acquired TouchClarity technology expands the Omniture Online Business Optimisation Platformmaking the company the first to combine Web analytics and behavioural targeting to deliver automated revenue and profit uplift for customers.
Finally, the company is announcing the launch of Omniture Discover 2, which allows customers to access, segment and sort customer data, looking at it from any angle. A key obstacle facing companies today is their inability to measure, segment and analyse customer data fast enough to take advantage of new market opportunities. Omniture Discover 2 provides direct access to granular data from any angle and at any level using business visualisationsallowing companies to uncover new business opportunities, devise new customer acquisition strategies and drive more revenue from online marketing campaigns.
Discover 2 is an integral component of the Omniture Online Business Optimisation platform and operates on a single data set with Omniture SiteCatalyst Web analytics, providing the industrys most complete, real-time analytics solution. The solution empowers all levels of business usersfrom executives using dashboards to managers using operational reports to analysts performing free-form data exploration and segmentationto have an integrated view of data so they can make more accurate, timely and insightful decisions.
Omnitures SVP and general manager EMEA, Neil Weston, believes that the future of Web analytics lies not so much in simply analysing data, but in using that data to inform all aspects of a companys online business, in order to make that business more profitable. Omniture is driving the trend towards what we call online business optimisation, says Weston. Our customers rely on us to help them be successful online. We do this by continuing to innovate and drive the market forward.
Omniture is a leading provider of online business optimisation software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omnitures software, which it hosts and delivers to its customers as an on-demand subscription service, enables customers to capture, store and analyse information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture University. Omnitures more than 2,000 customers include ABN Amro, AOL, Center Parcs, eBay, Thomas Cook, Vodafone Group Services Limited, Waitrose and Yell.com.