Omniture is the Number One Web Analytics Provider to the World’s Leading Retail Brands


According to the 2007 Internet Retailer 500, Nearly 40 Percent of the Top 200 Retailers Use Omniture to Optimize their Online Channel

Omniture Web Analytics and Online Business Optimization
Omniture, a leading provider of online business optimization software, today announced that according to Internet Retailer magazine’s “2007 Internet Retailer Top 500” ranking of the top retailers on the Web, released last Wednesday for purchase, more retailers rely on Omniture to optimize their Web sites than any other Web analytics or online business optimization vendor—including nearly 40 percent of the top 200 companies on the list.

“We congratulate our customers recognized in the Internet Retailer 500,” said Gail Ennis, senior vice president of marketing, Omniture. “They represent many of the most successful organizations in the world and are clearly leading the charge of using technology to power innovative retailing.”

Omniture is a leader in powering e-commerce-specific solutions for sophisticated retailers. Omniture’s Online Business Optimization Platform drives success for online retailers through unique solution capabilities geared specifically to the e-commerce industry. Among the ways Omniture helps their customers drive online success include:

• Leveraging on-site behavioral targeting technology to achieve automated revenue uplift;
• Integrating multi-channel data sources to obtain a complete picture of online and offline campaign performance;
• Creating merchandising segments to compare products’ performance across different categories;
• Automating offer generation for thousands of products for cross-selling opportunities based on visitor purchasing trends;
• Providing best practices consulting services to meet company-specific objectives to optimize online marketing strategies such as shopping cart performance, page real estate valuation, gift card analysis, cross category merchandising; and more.


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