Omniture erhält US Patent für Testing & Analytics

Omniture gewinnt für Testing und Analytics ein amerikanisches Award-Patent
Omniture Web Controlling
Omniture announced that the U.S. Patent and Trademark Office has awarded the company a new United States Patent. The patent is generally directed to testing and analytics, and relates to Omniture’s core platform business and technology with a computer-implemented method for comparing Web site visitation data sets and navigation between Web pages.

“2008 has been a year of technology leadership for Omniture as evidenced by the new releases of SiteCatalyst, SearchCenter and Test&Target, as well as awarded patents and new patent applications,” said Josh James, CEO and co-founder of Omniture. “We continue to innovate technologies that we believe empower marketers and companies to gain increased insight, a greater return on their investment and competitive advantages for their business.”

With this new U.S. patent, Omniture’s internal patent portfolio now includes 173 U.S. and foreign issued patents and patent applications pending, covering Web analytics, online campaign management, and conversion.

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