Omniture erkennt ebenfalls die Relevanz von Mobile und integriert Mobile Reports in SiteCatalyst
Hier ein Auszug der englischen Pressemitteilung:
Omniture released the latest version of Omniture SiteCatalyst that advances mobile analytics capabilities businesses need to increase the performance of mobile marketing campaigns.
Omniture shared that its mobile analytics provides business insight to optimise mobile site design, content, marketing campaigns and user experience for the mobile Internet visitor based on attributes such as their device type, location, video and audio formats.
„More than ever before, consumers are using mobile Internet devices for shopping, banking, travel, news and entertainment,“ said Bob Nieme, CEO, Adversitement, an e-marketing optimisation consultancy. „We are actively consulting with our clients to seize the growing mobile Internet opportunity.“
„We believe the mobile Internet market is the fastest growing channel today and is expected to be one of the largest ever,“ said Josh James, CEO and co-founder, Omniture. „As mobile visitors make up a larger share of the online audience, we believe mobile analytics will play a more integral role in capturing market share and gaining a competitive advantage.“
Hier der gesamte Artikel: Mobile Analytics mit Omniture