Noch nicht wirklich auf dem Markt und schon wieder eingestampft: Microsoft adCenter Analytics wird nicht fortgeführt
Hier ein Auszug der englischen Pressemitteilung:
It’s not often that a product goes into a beta and never comes out, but that’s exactly where Microsoft adCenter Analytics is headed. The Microsoft adCenter Analytics beta program has been closed, no additional invitations will be extended, and the service will remain available to current beta participants until December 31, 2009. After that date, all hosted services, data collection, and technical support will end, meaning that current beta users should download their historical data before the kill date.
The adCenter Analytics Blog has more details on the announcement, and also notes that it will be renamed „Insights & Analysis.“ The blog also makes sure to thank the beta testers that made the team realize their product wasn’t going to make the cut:
„Our team would like to sincerely thank you for your participation and your invaluable contributions to the program. Our objectives at the outset were to serve the needs of small and midsize self-service customers, as well as evolve the Microsoft strategy to address the Web analytics space. Youve helped us work towards making an informed decision about building a general Web analytics solution, and despite the end-of-life plan, the beta was very much a success.“
This move is curious not only because Microsoft is completely abandoning the service, but because the blog actually recommends competing services, including offerings from Google and Yahoo: AT Internet, Auriq Systems, Coremetrics, DC Storm, Digital River, eVisit Analyst, Facilitate Digital, Foviance, Google Analytics, Intellitracker, Lynchpin, Lyris, Marketwave, Nedstat, Omniture, RedEye, Site Intelligence, Speed-Trap, Unica, Urchin Software from Google, VisiStat, WebTrends, WiredMinds, and Yahoo! Web Analytics.
Kurzes und trauriges Ende eines erneuten Versuchs von Microsoft dem Über-Konkurrenten Google die Stirn zu bieten. Interessant auch, dass es Microsoft Analytics bisher kaum geschafft hat, überhaupt Erwähnung zu finden.