meinestadt.de setzt nun auch Web Analytics ein – Neukunde für Omniture

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Omniture gewinnt hier in Deutschland einen bedeutenden Neukunden, der insgesamt 12.500 City Portale beinhaltet. Hier die englische Pressemitteilung:

meinestadt.de, Germany’s Most Visited Local Internet Search Service, Leverages Omniture to Optimise the Country’s 12,500 City Portals

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Omniture Measures Visitor Behaviour Across Several Million Interrelated Web Sites

Omniture, a leading provider of online business optimisation software, today announced that allesklar.com AG, the operator of meinestadt.de (“my city”) and Germany’s most visited local Internet search service, has selected Omniture to improve the online experience for visitors interacting with each of the company’s 12,500 city portals (representing several million Web sites). Omniture SiteCatalyst® will enable meinestadt.de to measure visitor paths as they navigate across multiple Web properties, ensuring their consumers find the information they seek. They will also be able to identify opportunities to improve their portals’ Web navigation structure and determine the revenue impact of paid advertising.

“Our portals generate extremely high levels of traffic—receiving about 300 million hits every month—so it is critical that we understand how these visitors interact with our sites in order to create an efficient online environment,” said Roland Thiemann, marketing and Web Analytics Manager at allesklar.com AG. “Omniture allows us to accomplish this by providing us with the ability to dive into the data behind our visitors’ behaviour to not only evaluate our sites’ effectiveness, but also easily measure and correlate data across several million Web sites from one platform.”

Each of allesklar’s city portals include thousands of interrelated Web sites that serve as an informational hub for people researching automotive sales, employment, real estate, personal ads, classified ads, telephone records, local search, movie times and more. Omniture allows the company to see how their millions of visitors navigate through each content area. Thiemann and his team take special interest in visitor paths, looking for ways to improve the main streams of traffic and determining if their navigation is intuitive. Additionally, allesklar.com AG uses SiteCatalyst to understand ad effectiveness by measuring how many people click on paid advertisements. This information allows the company to better manage their marketing spend and optimise relationships with advertising partners.

“Omniture provides online leaders managing multiple Web properties and content categories, like meinestadt.de, with a real-time solution to tap into the vast reservoir of consumer feedback, identify visitor trends and behaviour, and channel that information into actionable initiatives,” said Stefan Berger, Omniture country manager for Germany, Austria and Switzerland. “Omniture’s technology provides a flexible platform upon which organisations can not only process large volumes of visitor data, but also understand how each content category impacts overall site success.”

About allesklar.com AG
allesklar.com AG is the leading German provider of local information on the Internet. Its Internet portals, meinestadt.de and allesklar.de, cover a comprehensive range of information and focus on local and regional online searches. The company runs the biggest web directory in Europe, comprised of its own database of over 600,000 reviewed Web sites. This data is supplemented with content from numerous other sources, such as yellow pages, local and national events, statistical data, and vertical marketplaces. All information streams are innovatively combined by allesklar.com AG. Particularly remarkable is the cooperation with the Bundesagentur für Arbeit (Federal Employment Office) in which job and training vacancies are condensed and reorganised into local job markets in the Internet.

About Omniture
Omniture is a leading provider of online business optimisation software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture’s software, which it hosts and delivers to its customers as an on-demand subscription service, enables customers to capture, store and analyse information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture University™. Omniture’s more than 2,000 customers include ABN Amro, AOL, Center Parcs, eBay, Thomas Cook, Vodafone Group Services Limited, Waitrose and Yell.com.

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