Auf der ad:tech in Beijing hat sich Matt Belkin, Omniture Senior VP, zum Kauf durch Adobe geäußert
Er beschreibt das 1,8 Milliarden Dollar Geschäft als Win-Win-Deal. Hier seine Begründung in der Originalmeldung vom asiatischen ad:tech Blog
Matt Belkin, Omniture Senior VP, said that following Adobe’s acquisition of Omniture, their cooperation will be further integrated, and this will be a win-win deal.
Adobe acquired Omniture for $1.8 billion in September 2009. Omniture, mainly engaged in Internet analysis, already had long-term cooperation with Adobe in Flash metrics technology, such as measuring the effectiveness of Flash advertisements.
Belkin said that Adobe has advantages in content innovation while Omniture has advantages in content optimization, so their cooperation will benefit all their customers.
Belkin said, „Flash is one the most frequently used Internet technologies in the world. As a result, after Adobe’s acquisition of Omniture, people will see more results based on Internet estimation and optimization, and advertisers and marketers can measure their benefits from advertisements faster and more effectively.“
According to Belkin, Omniture’s investment in China is greater than ever before. What attracts Omniture is not only the size of the Chinese market, but also China’s surprising creativity, including its innovation in social networks, new Internet advertisements and social networks‘ advertising channels.
Hier der Link zum Asia ad:tech Blog