Auf forbes.com gibt es einen aktuellen Bericht zu Datenproblemen und Reporting-Verzögerungen bei Omniture – Eric T. Peterson kommt als Web Analytics Experte zu Wort
Hier ein Auszug des englischen Forbes-Artikels:
Omniture, the Web’s most popular paid tracker of real-time online traffic data, has been intermittently giving its customers – high-profile sites including ESPN.com, Tribune Interactive and MiamiHerald.com – days-old and often useless visitor information for more than a month.
As major clients like these are left in the dark, the fast-growing company may be turning into an example of the perils of using Web-based software for timely data crunching.
Omniture, which didn’t respond to repeated requests for comment, serves many of the Web’s biggest media outlets and e-commerce sites, ranging from eBay and Wal-Mart to Time Inc., MSN and CBS. (Forbes‘ digital properties also use the service.)
Omniture’s online software is designed to spit out up-to-the-minute and detailed numbers about what users are doing on those clients‘ sites. In theory, the service is fast enough to allow Web masters to respond quickly–media sites can move popular content to where it’s most visible, for instance, or an e-commerce site can put its fastest-selling items on its home page in minutes.
But in practice, customers of Omniture’s Web-based data services have experienced sporadic hiccups for days on end since the beginning of December, receiving data as much as two days late–long after it would be useful, in many cases.
ESPN.com and MiamiHerald.com both confirmed that they had been experiencing latency with the service, though they declined to elaborate on their problems. The digital wing of the Tribune Co., which owns newspapers such as the Chicago Tribune, the Los Angeles Times and The Baltimore Sun, found that its Omniture account was serving out-of-date numbers in late December, according to Rob Patton, the company’s vice president for business intelligence and analytics. The problem took around 48 hours to resolve, he says, and it hasn’t recurred since.
Omniture’s problem may have begun earlier. Michael Feiner, director of the U.K.-based Web consulting firm AEP Convert, says his clients have been experiencing day-and-a-half outages since the beginning of December.
„This kind of thing is critical for e-commerce operations,“ Feiner says. „At nine in the morning, you want to know what was selling well the previous day. If you have a lag of 36 hours, you can’t do that.“
Given Omniture’s silence on the subject, customers aren’t sure what technical problem could be causing the bottleneck. AEP Convert’s Feiner guesses it’s likely the result of quick growth–spurred by a string of acquisitions–overwhelming the company’s computing resources. Since Omniture’s initial public offering in 2006, the company has bought out several smaller firms, including the site-search company Mercado, analytics company Visual Sciences (nasdaq: VSCN – news – people ) and sales research firm Offermatica.
In the years since the company was founded in 1997 by Josh James and John Pistana, two Brigham Young college friends, Omniture has grown into the „juggernaut of Web analytics,“ says Eric Petersen, an industry analyst and blogger for Web Analytics Demystified. But with more than 5,000 customers, it may not be as responsive to complaints as it once was, he says.
„Omniture has done a great job of getting their customers to make efficient use of their data,“ says Petersen. „But when it goes away, it’s a problem.“
One hairy issue for sites that depend on Omniture for traffic numbers is determining which of a company’s advertisements are most effective, Peterson says. „If you’re spending beaucoup bucks on Yahoo! (nasdaq: YHOO – news – people ) ads, or running a campaign on MySpace of Facebook, Omniture tells you whether those ads are driving people to your site and ultimately driving sales,“ he says. „If it’s two or three days delayed, it’s a problem for everyone.“
„They take pride in being a software-as-a-service provider,“ says Petersen. „But when you provide software-as-a-service and the service fails, you’ve failed.“
Den gesamten Artikel hier: Omniture in der Kritik
Die Gerüchte stimmen also doch, schließlich hört man nicht nur in den USA von Problemen und Service-Ausfällen.