Leading hosted analytics solution drives online intelligence for consumer media guide giant
WebTrends, a market leader for web analytics and Marketing Performance Management solutions, today announced that Consumer Source Inc. will utilize WebTrends On Demand? hosted solution. Consumer Source, the nation’s largest publisher and distributor of free print and online consumer guides, has selected the leading hosted analytics solution from WebTrends to measure and improve its online marketing initiatives by gaining insight on unique visitor segments and increasing web site conversions. Ultimately, this improved optimization will maximize the value of relationships between Consumer Source and its affiliate business customers.
„Our family of sites receives more than 90 million visitors annually,“ said Mike Child, chief technology officer, Consumer Source Inc. „And with an expansive national network that varies both demographically and geographically, a solution that enabled segmentation and true customer lifecycle management was essential. WebTrends offers the right mix of technology, services and expertise in online marketing domains to help us better connect with our customers.“
By employing WebTrends On Demand, Consumer Source will be in a position to help manage and grow the value of its relationships with its current advertising customers – landlords, apartment property managers, real estate agents, new home developers and automobile dealers. For example, WebTrends On Demand will identify whether the site visitor is a person looking to rent an apartment or post an available property for rent. By distinguishing between the business customers and consumer groups and segmenting the related data, Consumer Source can drive more profitable relationships between the two audiences.
Consumer Source will also leverage WebTrends On Demand to evaluate the effectiveness of search engine optimization (SEO) and search engine marketing (SEM) campaigns such as organic keywords compared to paid media, examining traffic, landing page effectiveness and conversion rates by keyword phrase and position.
„The beauty of WebTrends is that not only can we better acquire and convert site visitors, but we can also provide valuable market insights to our advertising customers to help them improve their results,“ continued Child.
Benefits Consumer Source advertising customers receive from WebTrends include precise insight into return-on-investment, as well as valuable Designated Market Area (DMA) information, such as the most successful property, dealer and advertisement characteristics by region.
„We are extremely excited to partner with Consumer Source to optimize its online marketing initiatives,“ said Greg Drew, CEO and president, WebTrends. „Many leading media companies rely on the comprehensive analytics and visitor-level insights provided by WebTrends Analytics On Demand to achieve their objectives with both consumers and their business partners.“
About Consumer Source Inc
Consumer Source Inc. is the #1 publisher and distributor of free consumer guides in the U.S. with Apartment Guide, Auto Guide and New Home Guide distributing complimentary consumer publications through its proprietary distribution network, DistribuTech in more than 60,000 locations. The company owns and operates leading Web sites, including ApartmentGuide.com, AutoGuide.com, NewHomeGuide.com; and America’s largest online single unit rental property business comprised of RentClicks.com, RentalHouses.com, HomeRentalAds.com and Rentals.com.
About WebTrends Inc.
WebTrends is the leading provider of web analytics software and on-demand solutions for web-smart customers including General Mills, IKEA, Microsoft, Reuters and Ticketmaster. With WebTrends Marketing Lab, the company has expanded its comprehensive analytics platform to offer on-the-fly data exploration, dynamic advertising optimization and customer targeting solutions fueling relationship marketing. Thousands of enterprises have chosen WebTrends solutions and consulting services to accurately prove and improve their business and marketing results.