Für alle, die beim Thema Web Analytics noch mehr Details wissen wollen, für alle, die im täglichen Gebrauch Web Analytics vertiefen wollen, für alle, die sich zum ersten Mal mit dem Thema Web Analytics beschäftigen.
Web Analytics for Dummies von Pedro Sostre und Jennifer LeClaire
Web analytics help Web site owners measure what’s working and what’s not – and then modify their site or marketing to boost traffic and click – through rates. The Web analytics market is growing quickly, and Google now offers a set of free Web analytics tools.
It walks Web site owners step by step through the Web analytics process, covering Google and other free analytics tools as well as pay and subscription services. It explains what to expect from Web analytics, what key Web analytics terms mean, how to choose the right analytics approach (including whether or not to pay), how to collect key data, and how to apply data to site design or marketing.
Für Einsteiger und Fortgeschrittene:
Web Analytics – An hour a day von Avinash Kaushik
„Web Analytics: An Hour A Day“ is the first book by an in the trenches practitioner of web analytics. It provides a unique insider’s perspective of the challenges and opportunities that web analytics presents to each person who touches the Web in your organization. Rather than spamming you with metrics and definitions, „Web Analytics: An Hour A Day“ will enhance your mindset and teach you how to fish for yourself.
Avinash Kaushik is a expert in web analytics and author of the top rated blog Occam’s Razor. In this book, he goes beyond web analytics concepts and definitions to provide a step by step guide to implementing a successful web analytics strategy. His revolutionary approach to web analytics challenges prevalent thinking about the field and guides readers to a solution that will provide truly informed and actionable insights. In Part I, Avinash explains why traditional web analytics is dead and introduces the Trinity mindset and strategic approach for web analytics. He then details the data collection options at your disposal for robust analytics and the pros and cons of each methodology (such as clickstream, outcomes, research, and competitive data). He concludes Part I with a deep dive into qualitative data and its critical role in any web analytics program.
In Part II, Avinash provides insights that will challenge your knowledge of what it takes to create a successful web analytics program. He covers customer centricity, optimal organizational structure, how to identify great analysts, and his (now famous) 10/90 rule of web analytics. From his experience, he outlines radical strategies for how you should select the right tool for your company (while saving money and peace of mind) and identify truly valuable metrics with his „three layers of So What?“ test. He concludes Part II by providing a fresh perspective on some of the most common web analytics reports that you ll never look at in the same way again. In Part III, Avinash guides readers to a successful web analytics strategy and implementation month by month, day by day, and hour by hour. A customized quick start guide for different businesses (including blogs) is followed by increasingly advanced and crucial analytics topics, such as search analytics (SEO, SEM/PPC and internal site search) and multi channel marketing analytics. That’s followed by the revelation of the key ingredients of a great experimentation and testing platform, performing competitive intelligence analysis, and Web 2.0 analytics. Avinash then discusses the three secrets behind making web analytics actionable and, in his clever, engaging, and thought provoking style, debunks leading myths about path analysis, conversion analysis, and real time data, for example. Finally, Avinash highlights seven specific steps you can take to create a data driven decision making culture in your company and then discusses such advanced analytics concepts as statistical significance, SEM and PPC analysis, the power of segmentation, complex yet insightful pan session metrics, and conversion rate best practices. Sprinkled throughout the book are real world examples drawn from Avinash’s experiences as an analytics professional. The book includes an innovative CD that includes more than five hours of insightful audio podcasts, a 45 minute video, PowerPoint presentations, and other useful web analytics resources. That book is the ultimate resource for anyone needing a step by step, task based guide to creating and maintaining a modern web analytics strategy and framework.
Web Metrics von Jim Sterne
Internet News Bulletin, 18 September 2002
„…A great book which actually manages to make a boring subject worth reading about…“
Website Measurement Hacks von Eric T. Peterson
In order to establish and then maintain a successful presence on the Web, designing a creative site is only half the battle. What good is an intricate Web infrastructure if you’re unable to measure its effectiveness? That’s why every business is desperate for feedback on their site’s visitors: who are they? Why do they visit? What information or service is most valuable to them?
Unfortunately, most common Web analytics software applications are long on functionality and short on documentation. Without clear guidance on how these applications should be integrated into the greater Web strategy, these often expensive investments go underused and underappreciated. Enter „Web Site Measurement Hacks“, a guidebook that helps you understand your Web site visitors and how they contribute to your business’s success. It helps organizations and individual operators alike make the most of their Web investment by providing tools, techniques, and strategies for measuring–and then improving–their site’s usability, performance, and design. Among the many topics covered, you’ll learn: definitions of commonly used terms, such as „key performance indicators“ (KPIs); how to drive potential customers to action; how to gather crucial marketing and customer data; which features are useful and which are superfluous; and advanced techniques that senior Web site analysts use on a daily basis.
By examining how real-world companies use analytics to their success, „Web Site Measurement Hacks“ demonstrates how you, too, can accurately measure your Web site’s overall effectiveness. Just as importantly, it bridges the gulf between the technical teams charged with maintaining your Web’s infrastructure and the business teams charged with making management decisions. It’s the technology companion that every site administrator needs.
Viel Spaß beim Lesen und Weiterbilden.